Centering Patients

ADMA Biologics wanted to revitalize their online presence and feature the stories of primary immunodeficiency patients who benefitted from their product, ASCENIV. Our team partnered with the client’s sales team to identify patients and support them in sharing their experiences.

My involvement included:

- Vetting and supporting patients in crafting their stories
- Translating stories into copy for in-office pamphlets, webpages and other communication materials
- Partnering with digital team to re-design product website and printed materials
- Developing framework for video shoot component