Sharing Hope

Merz Therapeutics desired to promote the non-aesthetic use of its product, XEOMIN. Our team developed a campaign to share the stories of several patients who were prescribed XEOMIN to address their life-altering nerve pain and dysfunction. The focal point of this campaign was a series of videos for the product’s website.

My involvement included:

- Vetting and helping patients craft their personal stories
- Preparing interview questions, run-of-show and other shoot materials
- Planning and supervising three in-home video shoots
- Reviewing and making recommendations on video cuts for website publication
- Drafting and editing website copy